| Twelve months
on the South China Morning Post's Bestsellers' List!
Fred Schneiter has written an entertaining and highly
informative guide to China, explaining how to work and play with the
Chinese. With an unfailing sense of humor, Schneiter offers insights
for Sinophiles, Sinophobes, and everyone in between.
Schneiter delves into the lighter side of Chinese
psychology and in doing so demystifies one of the toughest markets in
the world. He explains when you should and how you can apply pressure,
why patience is not quite the overriding consideration it is generally
perceived to be, and what to do and what not to do when hosting
Chinese guests.
Fred Schneiter is the Hong Kong-based Vice President
for Market Development in China of US Wheat Associates. Over the last
three decades he has worked in every province of China, including
Taiwan, Hong Kong and Macau, (as well as Vietnam, Pakistan,
Bangladesh, Singapore, Malaysia, Thailand, Indonesia and the
Philippines) introducing pizza, hamburgers and sandwiches and
modernizing the noodle, baking and milling industries.
Getting Along with the Chinese sums up what
he learned along the way.
Critics Comments
"A sensitive and
humorous treatment of the similarities and differences between East
and West. I'm as confused as ever, but I learned a lot about both."
Burton Levin,
Director, The Asia Society, Hong Kong Center
"Everyone working with Chinese, in or out of China,
should read this and send a copy to their boss."
Daniel Ng,
Managing Director, McDonald's Hong Kong/South China
"A charming work packed
with insights ranging from 'face' to food to feng shui. Fun and
informative."
Richard
Williams, US Consul General to Hong Kong
"Fred Schneiter knows the
Chinese"
China
Business Review
"Fred Schneiter uses
light-hearted anecdotes to explain culture clashes, and points out,
tongue-in-cheek, the similarities and differences between Westerners
and Chinese."
Wendy Kan,
South China Morning Post
"Facts on China no degree
of study can give"
The
Shanghai Star
"Schneiter has a keen appreciation for Chinese views
of Westerners, for American impressions of the Chinese and for things
that wriggle in China.
"An insightful book that will help those traveling
to China and enlighten anyone intrigued by cross-cultural relations
Manages to shatter stereotypes and describe Chinese ways in practical
terms
"Contains a wealth of specific information
"Offers American readers
the chance to understand the Chinese – and themselves – better"
Richard Read,
The Oregonian
"You can pick up the book
and start reading anywhere. Nuggets of wisdom fall from the pages."
Virgil Rupp,
Agri-Times NW
"Approaches such subjects
as manners, face, money, dining and traveling with good-natured humor"
Diane Booth,
Trade & Culture magazine
"Gives readers valuable
insights into Chinese culture and social mores Witty, entertaining and
enlightening"
Anne L.
Charnley, Walla Walla Union-Bulletin
"Offers example after
example of how to form effective personal and business relations"
NW
China Council Quarterly
Readers Comments
Extract
Copyright © Fred
Schneiter
< >
|
