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In
1996 a virtually unknown Chinese computer company called Legend
surprised the world by overtaking such global powerhouses as
Hewlett-Packard, IBM and Compaq to become the leading computer-maker
in China. This is the little-known story of how Liu Chuanzhi and ten
colleagues, operating out of a ramshackle bungalow in Beijing, created
a corporation with more than $2 billion in annual revenues and the
first Chinese brand name to win international recognition. Legend’s
rise to dominance is also the story of China’s own transformation from
a closed Communist state into global economic powerhouse. Today the
world’s computer “legends,” such as Microsoft’s Bill Gates and Intel’s
Andy Grove, beat a path to Legend’s gleaming office towers to form
strategic alliances, confident that in the coming years, China will
continue to be one of the bright spots of the global economy.
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Copyright © Shan Feng &
Janet Elfring
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